Why is marketing so hard for accountants to embrace?

1. Constantly learning
2. Scheduling some focused time
3. Setting a goal of progress not perfection

1. Time is not really money
2. Culture has to start at the top
3. Micromanaging is for managers, not leaders
4. No one is coming to the rescue

This week we take an excerpt from the monthly QuickBooks User Group that was all about Money In. These 4 rules of Money In for your business work through the steps to keep money coming in and give you some common sense guidance on how to keep it simple.

Intuit has announced a major change to the ProAdvisor's wholesale billing discount as retail prices are scheduled to increase by 14 - 25% in coming months.  What does this mean?  For end users paying for their own subscription, this is a direct hit to your bottom line starting in September. For end users who have their bookkeepers paying for their subscription, expect a price increase this summer.  And for accounting and bookkeeping offices, it's time to consider a remote desktop solution as a viable alternative to QBO based on price especially for clients with multiple company files.

With the passing of the ARP legislation in the middle of tax season and then an additional month added to the season, some legislative changes were ignored if they didn't affect the current season. Let's catch up on what else may impact you - child tax credit, meals, retirement contributions, rmds and 2020 withdrawals, etc.

Highlights of the American Rescue Plan Act passed in mid-March include a third round of stimulus money, extended unemployment, more time to apply for the PPP loans, unemployment exemption for 2020 and more.  The price tag?  An extended tax filing deadline for individual returns until May 17, 2021.

In order to get paid faster, you need to make it easy to deliver invoices and statements to your customers. QB Online allows you to send these forms via e-mail. In order to make this work for you, it helps to customize the messaging.  Don't leave it the default message and turn on the reminder function in QBO with the customized messages.  Polite and professional, but firm will win the day on getting paid.  Also, include exactly what you want the customer to do and by when to prevent further action on their account.  If you get consistent in your messaging and timing, you will get paid consistently.

Do you make it easy for your customers to pay you?  Do you take credit cards, even Amex? Debit cards? ACH? Are you e-mailing or texting invoices with secure payment links?

All of these options make it easy for your customer to make the decision to pay you!  The faster you get paid, the better your cash flow! 

In this video we talk about what you need to do to get paid faster and a small sampling of tools that can make it happen for you.

QBO has a little known feature where they roll out and beta test new features called QuickBooks Labs.  This video will show you how to access the Labs and turn on the newest beta test feature: Dark Mode.  This trend is happening on apps everywhere and QBO will not be left behind.

Learn about the guidance that has been issued relating to the Economic Aid Act passed at the end of 2020 that impacts PPP loans, 2nd draws of PPP, Unemployment, forgiveness, and Covid Pay.