In this episode of Accounting with Confidence, I delve into the unique and effective employment model I've developed for my firm—permanent part-time positions. I discuss the journey that led me to embrace this model, including the challenges and lessons learned along the way. Hear about the significant advantages, from reduced stress and better work-life balance to superior client service and more efficient hiring practices. I'll also share insights on how this model can appeal to young professionals and those with family commitments, making it an attractive option in the accounting industry and potentially other service-related fields. Tune in to learn how you, too, can build a business you love by adopting innovative employment strategies.

In this episode I recap the latest tax season, detailing both the challenges and successes experienced. This year marked our transition to a fully remote team, including the addition of a new remote administrative assistant. Despite initial concerns, we successfully navigated remote work logistics, streamlined our workflow, and introduced a subscription model for clients. I also share personal anecdotes, including the emotional difficulty of a staffing change and the importance of maintaining healthy work-life boundaries. Overall, the season was productive, with minimal overtime and the successful early completion of tax filings.

In this episode of Accounting with Confidence, I provide an update on my journey of improving my marketing efforts since launching the podcast in winter 2022. I reflect on my initial struggles with marketing and my progress, including taking a marketing class and building referral relationships. I discuss my decision to implement a cohesive and sustainable marketing strategy for 2025, the lessons learned from a marketing audit, and my plans to integrate the podcast with my accounting practice. I emphasize the importance of consistency, focusing on what makes my business unique, and leveraging my passion to create effective marketing messages. I also share my commitment to setting focused time for marketing tasks and embracing progress over perfection. Join me as I navigate the challenges and excitement of enhancing my marketing approach.